Copywriting / copy editing / SEO / project management

Welcome to
Red Hill

Todd Elder

I leveraged a wealth of highly regarded in-house and freelance copywriting experience to become director of a full-service creative services team for educational technology and publishing company. With Red Hill, I’m here to help conceptualize and create marketing content, oversee multimedia projects, and guarantee cohesive and impactful branding across all platforms.

Client work:

Clean Energy Careers
Sustainability Jobs Newsletter (research/writing/content upload)

Macmillan Learning
Bedford/St. Martin’s History Catalog (copy/layout)

Bedford/St. Martin’s English “All In” Campaign (concept/copy)

Worth Publishers Introductory Psychology Catalog (copy)

My professional experience is primarily in science, medical, and educational publishing, but as a writer I’ve worked on trade science and business titles, renewable energy newsletters, recruiting resources, corporate communications, educational technology, environmental compliance references, dictionaries, business titles, and cookbooks. I’ve worked with:

  • The World is Better for This

    The World is Better for This

    I had a little fun with an earlier post, imagining that a patchup job on the side of a building near me was in fact a prehistoric cave painting. To make up for that, I’m sharing an image of an actual work of art on another wall. Here it is:…

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  • Urban Anthropology

    Urban Anthropology

    You know about the cave paintings in Lascaux in southwestern France, right? Hundreds of depictions (primarily of large animals) created between 17,000 and 22,000 years ago, covering the walls and ceilings of a vast underground network of natural chambers. That cave region is now a UNESCO World Heritage Site. What…

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  • The Dark Side of the NE Corridor

    The Dark Side of the NE Corridor

    Amtrak recently unveiled the NextGen Acela, an upgrade to their high-speed rail service linking Boston, New York, Philadelphia, and D.C. Some early reviews were ecstatic. Other evaluations, from passengers in the cities Acela actually serves, were appreciative if not overwhelmed. The new trains look marvelous but it’s a bittersweet moment.…

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  • Freedom’s Just Another Word…

    Freedom’s Just Another Word…

    The Freedom Plaza Story: Part 1 Part 2 Part 3 Part4 A multi-billion dollar residential/entertainment complex called Freedom Plaza has been proposed for a long-vacant Manhattan site. Its developers have promised it will be a gamechanger for New York City, providing millions in revenue, thousands of jobs, hundreds of affordable…

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  • More Boomer Humor

    More Boomer Humor

    Seriously, I don’t want to give the answers to this puzzle away but I have to pay tribute to the Times for acknowledging the perils that go along with being a supergenius. Note the modest plea for assistance lower left. And I only learned recently that the “E” stands for…

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  • 9/11

    9/11

    When I talk to people who were here on 9/11 and through its aftermath, we all agree on at least one thing: if you didn’t smell it, didn’t have to fight inhaling it, you can’t fully comprehend what it was like. That smell – burnt, ashy, wet, rotten — it…

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  • Helheim Yes, I’m Worthy!

    Helheim Yes, I’m Worthy!

    I went out for a run Tuesday morning, determined to make it through one of my longtime four-mile routes for the first time in months (been laid up after surgery). This route plays out as a series of personal touchstones marking my time in New York. I go through Madison…

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  • Benedict Darlin’

    Benedict Darlin’

    On the subject of calories not counting when you’re traveling (you knew that, right?) On the left of the image is an Okie Benny — a biscuit topped with a poached egg, cheese, friend country ham, and gravy, then accompanied by hash browns. This is available at a restaurant in…

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  • Boomer Humor

    Boomer Humor

    I’m sure Lois has one named after her somewhere around here.

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  • The Diary of My Mind

    The Diary of My Mind

    It’s a George Jones song. And it’s how I’m introducing The Let Go Diary, my account of my last weeks at my former company. I’ll occasionally be sharing bits and pieces of the Diary here. As for the song itself, I’d never heard it until I went searching for lyrics…

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Patient Shaken